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How To Get the Most out of Comparison Shopping Sites


BY KATHY JONES

-- Use a site that at least displays minimum shipping fees. Sites that don't provide this information are not giving you significant information that you need to comparison shop.

-- Look for clearly spelled-out privacy policies. What will the site do with your information? Will it sell or give any personal information out to merchants, or will it only use aggregate information to provide data to businesses?

-- Use sites that have customer-service information on themselves and the stores they list. It should be clear whom you can contact if you have any problems buying or ordering your merchandise

-- Be aware of possible bias. A site may not tell you how it ranks its merchants, or if the merchants pay for up-top listing. If the site offers you the option to shuffle their rankings, rank by price if you can.

-- Bear in mind that extensive sites may not have better prices just because they list more stores in every category. Compare these mega-sites with specialized sites. For instance, if buying a Dylan album, look for sites that just list entertainment items, such as Dealpilot.com, and compare their prices to the catch-all sites.


 
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