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Their strong online brand name will carry them through this slowdown |
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They built a huge infrastructure but nobody came to use it |
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Toys and the Internet are a perfect match. Shoppers know what they want and don't have to leave home to get it. Shaky profit margins are only in indicator of overall economic conditions and won't prevent eToys from being viable in the long run.
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  We'll send your vote to eToys.com. |
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Over-expansion into the already saturated toy market is killing the toy company. With astronomical ad budgets that consume profits before they are made, the company is sure to disappoint investors when it goes belly-up.
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